June 7, 2017
amazon echo blog 2

“Alexa, how will you help my customers?”

Convenience is key to keeping customers happy – understandably, it’s top of mind for most businesses because happy customers usually translate to greater revenues. But as the information-hungry consumers we are today, we’re increasingly demanding and time poor, constantly looking for ways to interact with businesses as quickly and easily as possible.
May 8, 2017

Retailers, don’t become another statistic!

2017 hasn’t exactly been the most promising year for the UK retail industry. With British retail sales posting their biggest quarterly fall in seven years for the first three months of 2017, along with news that twelve retailers had entered into administration by the end of March, you could argue that it’s all a bit doom and gloom for retailers right now.
April 10, 2017

“While I’ve got your attention…”

Just eight seconds. That’s how long the average human’s attention is held for. And when our attention span can be shorter than that of a goldfish, capturing consumers’ attention is no easy feat.