Our Knowledge Library.

Stay abreast of key trends, new strategies, and relevant research, all curated by our leading industry experts.

Latest blog posts.

June 7, 2017
amazon echo blog 2

“Alexa, how will you help my customers?”

Convenience is key to keeping customers happy – understandably, it’s top of mind for most businesses because happy customers usually translate to greater revenues. But as the information-hungry consumers we are today, we’re increasingly demanding and time poor, constantly looking for ways to interact with businesses as quickly and easily as possible.
May 8, 2017

Retailers, don’t become another statistic!

2017 hasn’t exactly been the most promising year for the UK retail industry. With British retail sales posting their biggest quarterly fall in seven years for the first three months of 2017, along with news that twelve retailers had entered into administration by the end of March, you could argue that it’s all a bit doom and gloom for retailers right now.
April 10, 2017

“While I’ve got your attention…”

Just eight seconds. That’s how long the average human’s attention is held for. And when our attention span can be shorter than that of a goldfish, capturing consumers’ attention is no easy feat.
March 7, 2017

Stopping the financial fraudsters in their tracks

Fraud is a booming business and it was revealed last year that fraud could be costing the UK economy a shocking £193 billion per annum. The financial sector is a clear target for cyber criminals wanting to get their hands on valuable customer data and they’re getting pretty good at it too.

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