Engage Hub launches new analytics tool to help enterprises optimise the interactions they automate across the customer journey.
London, 21st August, 2017 – Engage Hub, a cross-channel customer engagement platform, today announces that it has added significant customer engagement capabilities to its pioneering platform. New product capabilities added to the platform include the addition of Touchpoint Tracker, a visual analytics tool that enables users to unlock customer data to highlight which channels, interactions and services are eliciting the highest levels of customer engagement.
In addition to the improvements made to Synapse and addition of Touchpoint Tracker to the platform, Engage Hub has also added WeChat support to complement its extensive portfolio of communication channels. In the fourth quarter of 2016, the online social service had 889 million monthly subscribers which represents a substantial and growing segment of the world’s population looking to communicate with friends and businesses via an extra channel. Xavier Legrand, Senior Product Manager, added: “WeChat is a great addition to our portfolio of channels, complementary to Facebook Messenger and something our international customers are keen to incorporate into their cross-channel communications programmes.”
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