One platform, endless possibilities.
Engage Hub is packed full of intuitive tools. From a single platform, you can create, design and build complex cross-channel conversations.
Manage your entire communications programme from one place
with our innovative logic building technology that triggers intelligent conversations
Our Synapse technology is, without doubt, our defining feature. It has been developed precisely to enable large enterprises to quickly build complex communication programmes, without the need for bespoke programming or costly consulting. Each personalised customer interaction can be activated automatically by a boundless range of triggers. Synapse can automate almost any cross-channel interaction and process an infinite number of complex scenarios to ensure the right message, has been delivered to the right person, at exactly the right time.
Create responsive emails that resonate
with our embedded Email Editor
Bring your mobile campaigns to life
with our easy to use Mobile Page Builder
The HTML5 Mobile Page Builder enables you to design, edit and publish mobile responsive landing pages in minutes. Pages can include images, videos and unlimited call-to-action (CTA) buttons, depending on your marketing objectives. You don’t need any programming skills because the drag and drop functionality is so intuitive that the pages practically build themselves.
Engage Hub also provides comprehensive engagement analytics which identifies clicked links, along with the results of A/B testing – aimed to optimise the effectiveness of each campaign.
Monitor and optimise how your active customers interact with your business.
Your customers interact with your brand over a variety of different communication channels, in unstructured sequences that suit them the most depending on their specific query – unfortunately, no two customer journeys are the same.
Touchpoint Tracker enables you to see the sequence in which interactions take place, it helps you visualise current customer journeys and analyse which key touchpoints across different channels are working most effectively. From this holistic view, you are able to optimise your communications programme to boost customer lifetime value, drive operational efficiency and improve overall customer satisfaction.
Effortlessly manage real-time customer data
with our CRM functionality
With our inbuilt CRM tool, you can effortlessly manage all your customer data in one place. Engage Hub enables you to build up a huge amount of insight (500+ fields) for each customer, helping you to profile, target and interact more accurately. It also uses Synapse to apply conditional logic for constantly updating and appending information such as likes/dislikes, birthdays, favourite football teams or updating ‘STOP’ opt outs.
Instant viewing, analysis and categorisation of customer data is made even easier with the advanced cutting tool that segments data quickly and simply using check box functionality.
Capture and respond to customer feedback
with interactive mobile surveys powered by Engage Hub
Optimise every interaction in real-time
with our innate A/B testing functionality
Engage Hub encompasses a powerful set of optimisation features that automatically send, review and change campaigns while they are live, resulting in improved delivery volumes and even greater levels of engagement such as click throughs and opens. You can use the A/B split testing feature to create a control group that is automatically targeted with different content variations and multiple types of communication channels – SMS, MMS, Email, WAP push, push notifications and voice.
Send the right message, to the right person at precisely the right time
with our state of the art geo-location targeting
Within Engage Hub, you can easily define a geographic area, such as a supermarket, concert venue or retail outlet, and trigger personalised messages once a customer enters or leaves the defined space. The benefits of location-based messages are countless. For example, you can tailor offers based on local events or stock levels to make sure customers are only receiving information that is relevant to them. With location-based targeting, you can discover how often a specific customer visits your store and encourage them to return by automating a time sensitive reward via email, SMS or web.
At a glance, monitor campaign execution and glean valuable insights
Engage Hub dashboards provide a real-time view of campaigns performance, including critical information, such as:
- Comprehensive reporting on multiple touch points
- Opt-out and bounce reports
- A/B testing, conversion and ROI tracking
- Daily, weekly, monthly traffic reports
- Traffic reports based on specific keywords, MSISDN (mobile number) usage and full network delivery receipting
- Reporting matching inbound requests with outbound responses
- Keywords attached to unique numbers